Subliminal programming on CBS’ 60 Minutes

addiction? is it legal

you’re hooked on

smoking pot

drug abuse

addicts

hooked

Growing up, my mom had the book “Subliminal Seduction”. I poured over that book far more hours than i would like to admit. The main gist was that behind the scenes but in plain view, advertisers use subtle messages projected through the TV and print ads, to manipulate our beliefs and habits.

Last night’s 60 Minutes piece on addiction was a glaring example of a subliminal (and inaccurate) message being put forth: Marijuana is addictive.

Reefer Madness circa 2012.

Science has found marijuana to be addictive in the same sense jogging or eating can be. Habit forming, but not physically addictive.

The 60 Minutes piece was about being ‘hooked’ on anything from heroin to food. And the ‘expert’ admits the most dangerous and deadly drugs are alcohol and nicotine.

So why did they feature “pot” so prominently in the (minutes long) intro? I believe there is a plan within corporate owned media/government to counter the growing movement to overturn Cannabis prohibition in the US by making the case that marijuana is addictive. If you watch for it, you will begin see it – everywhere. What goes unmentioned is that whether a substance is addictive or not has little bearing on its legality, unless that substance is marijuana.

According to experts, marijuana is less addictive than coffee.

Below is the intro read by Morely Safer while he sits in front of the words “hooked on smoking pot” (at eye level, as seen in the images above). Does it matter to the sleepy American viewer what Morely is saying, or do the words next to his head make a bigger impression overall? Subliminal programming may have a more profound effect on our beliefs, behavior and thought processes than we want to acknowledge.

Morely:

What’s your poison, your addiction? Is it legal or illegal? Whatever it is you’re hooked on, from coffee to cocaine, smoking pot to pigging out, Nora Volkow has your number. She’s the head of the National Institute on Drug Abuse. For three decades now, Volkow has been looking – literally – into the brains of addicts: not just hard drug users, but smokers and overeaters too.

In this intro, Morely makes a direct correlation between “smoking pot” and “hard drug” users. It’s funny to call “pot” a poison, when it cures so many ailments and has been used as a non-toxic medicine for 5,000 years. Cannabis is exactly the opposite of poison.

Notice how cigarettes are mentioned alongside food, instead of “hard drugs”. Have you ever tried to quit smoking cigarettes? I would call it a hard drug, and most certainly a poison, especially given:

  • Someone dies every 8 seconds from tobacco use
  • Smoking is the single largest preventable cause of disease and premature death
  • Smokers who use other drugs such as heroin, methadone, amphetamines and barbiturates rate tobacco as their most addictive drug. (Source)

But to those sitting in front of their TV screens, what sinks in is exactly what the White House, Big Pharma, Private Prisons and other big industries benefiting from the prohibition of Cannabis want us to believe: Pot is the substance to worry about; it is an addictive, “hard drug” that changes brain chemistry in a harmful way.

Here is an instance where the expert (a government employee) groups all drugs together and makes the claim:

Nora Volkow: What happens with repeated administration of these drugs is that the ability of them to generate a sense of pleasure decreases and decreases and decreases. And there’s a point where the person starts to take them, not to feel good. But to feel normal.

The examples leading up to this statement were all cocaine-based. Suddenly a leap is made to include marijuana – though this claim is not substantiated by science.

Nora Volkow is the head of the National Institute on Drug Abuse.

This segment on drug abuse followed a half hour defense of “‘enhanced interrogation”. 60 Minutes of… propaganda?

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